ONE AND ONE MAKES TEN » bmw http://blog.joaomoreno.com Fri, 16 Jul 2010 10:16:41 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Nuances http://blog.joaomoreno.com/nuances/ http://blog.joaomoreno.com/nuances/#comments Tue, 08 Sep 2009 22:18:32 +0000 João Moreno http://blog.joaomoreno.com/?p=355 Around the beginning of this millennia I was introduced by a friend to an amazing publicity campaing for BMW called The Hire, featuring Clive Owen. I guess my movie appreciation skills weren’t as refined as I think they are now, but these short features stuck with me. And I’m proud of it.

While watching TV just now I came across SAPO’s new Internet service campaign, and it puzzled me how is it possible that a major portuguese technology company spends their money on creative teams that don’t even have the credit to be called creative. Please, judge it yourselves.

SAPO Fibra Spot TV (I just noticed they’ve shut the campaign down, probably because it’s just over, but you can still get the video from YouTube — Edited on June 14, 2010)

I guess that for some people, in times of crisis even our imagination must be used lightly.

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