Around the beginning of this millennia I was introduced by a friend to an amazing publicity campaing for BMW called The Hire, featuring Clive Owen. I guess my movie appreciation skills weren’t as refined as I think they are now, but these short features stuck with me. And I’m proud of it.
While watching TV just now I came across SAPO’s new Internet service campaign, and it puzzled me how is it possible that a major portuguese technology company spends their money on creative teams that don’t even have the credit to be called creative. Please, judge it yourselves.
I guess that for some people, in times of crisis even our imagination must be used lightly.
2 Comments
I actually think that SAPO’s campaign is more of a refurbished version with a frog on the wheel, as if you need to know the original ad to aprecciate the new one. They had done it previously when they made the SAPO’s campaign imitating Loreal’s “I deserve it” ads! Basically they remake whatever they want, put a green frog in it and that’s it…
Posted 09 Oct 2009 at 1:06 pm permalinkTrue, it’s just poor professionalism by the advertisment agency. Either that, or they paid the royalties to the initial idea, which I doubt very much.
Posted 09 Oct 2009 at 1:23 pm permalinkPost a Comment